Closing of the privatization of AdTheorent by Cadent

Montreal, June 26, 2024 – Novacap is pleased to announce the closing of the previously-announced privatization of AdTheorent Holding Company, Inc. (“AdTheorent”) (Nasdaq: ADTH) by Cadent LLC, a Novacap portfolio company and one of the largest independent solutions providers for converged TV advertising (“Cadent”).

“We’re delighted to empower the Cadent and AdTheorent teams to further their vision of building a leading omnichannel audience platform, by providing the foundational resources necessary to complete a transaction of this scale,” said Samuel Nasso, Partner at Novacap and Chair of the Board of Cadent.

“I want to express my sincere appreciation to Novacap for their dedicated support throughout this journey. We are excited about working closely with the AdTheorent team to enable our customers to drive performance across various strategic audiences, no matter where they consume media or where they are in the sales funnel,” said Nick Troiano, CEO of Cadent.

Moelis & Company LLC acted as lead financial advisor to Cadent. RBC Capital Markets also acted as a financial advisor, and Baker Botts LLP provided legal counsel to Novacap and Cadent. Canaccord Genuity acted as financial advisor and McDermott Will & Emery LLP acted as legal counsel to AdTheorent in connection with the transaction.